https://data.richmondgov.com/nominate/489252
This new dynamic also modified the behaviors of influencers, the pop figures of platform capitalism. If before they stood out for their metier — fashion, gastronomy, travel, fitness, cinema and a long etcetera —, now many of them pursue the algorithm so as not to lose relevance, attentive to what works and what doesn't to adapt to a reality that mutates to a speed difficult to follow. Not only in terms of content, but also in formats (images, vertical and horizontal videos, texts, photo galleries), a reality that threatens any possibility of quality, because it is very difficult to stand out on all fronts. Hence, in recent times, content creators have emerged who are references on a topic and, from one moment to the next, they become coaches, yogi teachers or financial experts.
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